| Let me begin by explaining what a virtual copywriter is. | | | | When you hire a virtual copywriter, you pay for ONLY |
| A virtual copywriter creates marketing materials for | | | | the hours spent on your actual work, and NONE that |
| your company from a remote location. Virtual | | | | were spent bantering in the bathroom, chatting in the |
| copywriters transfer files electronically, and | | | | cafeteria, and kvetching by the water cooler. 100% |
| communicate by phone and email. When you need | | | | on-call copywriting... now you're talking. |
| instant copy, all you have to do is ask a virtual | | | | Sick time. |
| copywriter and you shall receive. | | | | Sick time is nothing to sneeze at. Full-time employees |
| Many companies are still afraid to take that leap into | | | | either take sick days off or show up to work |
| the 21st century and outsource a virtual copywriter to | | | | exhausted, coughing their brains out and unable to |
| handle those tedious and time-consuming writing jobs. | | | | function. And how about those "mental health" days? |
| What they're afraid of, I'm not exactly sure. | | | | Face it, NONE of this is healthy for your business. |
| Is it that the writer won't be there to attend | | | | When your virtual copywriter falls ill, HIS business |
| department meetings? Nothing a quick update by | | | | suffers, not yours. Why? Because if he's too weak to |
| phone can't solve. (Aren't most meetings 20% | | | | work, then you hire someone else to do it instead. |
| pertinent information exchange and 80% "extra" | | | | Sounds like the prescription for success to me! |
| anyway?) | | | | Office romance. |
| Is it the absence of "in-office creative chemistry" that | | | | Who would have guessed the great bonus that would |
| worries them? If chemistry was so important to good | | | | come with the new freelancer guy? A budding new |
| writing, your existing staffers would be putting pen to | | | | romance with the young lady who answers the |
| paper or shall I say fingers to keyboard at this very | | | | phones. It's a small company, there's no written policy |
| moment. But instead... you're reading this article and | | | | against it. Personal emails and smoldering looks are |
| seriously considering how a copywriter can take your | | | | flying... what can you do? |
| marketing to the next level. Yes, you'd be surprised at | | | | Your virtual copywriter might be hotter than Brad Pitt, |
| how many virtual copywriters can crank out word | | | | Matthew McConnaghey and George Clooney |
| magic with minimal in-staff interaction. | | | | combined. Thankfully, it's not an issue because nobody |
| A virtual copywriter is your marketing genie; she | | | | knows what he looks like! So: dating service, or |
| appears when you need her, and vanishes when you | | | | copywriting service? You decide. |
| don't. With a virtual copywriter, the amount of hours or | | | | Benefits Package Headaches. |
| projects you book is entirely in your control. If for some | | | | Joe wants to discuss adding his wife to his policy; |
| reason your copywriter displeases you or vice versa, | | | | Marita isn't satisfied with the listed physicians. Your |
| you can sever ties at any time, and everyone will | | | | health insurance company has changed their coverage |
| recover fairly quickly. You can't beat this relationship of | | | | details for the third time in a single year. Ah, but it's the |
| convenience, designed to give you ALL of what you | | | | nature of the beast, right? |
| need, and NONE of what you don't need. | | | | One virtual copywriter means one less benefits |
| Here are 6 things you DON'T need, WON'T get (and | | | | package you have to worry about. What other reason |
| DON'T PAY FOR) when you hire a virtual copywriter. | | | | do you need to pick up the phone and call for instant |
| Traffic time. | | | | copywriting coverage right now? |
| How many hours do your full-timers spend stuck in | | | | Overhead. |
| traffic or waiting in line at the McDonald's Drive-Thru? | | | | Phone service (including long distance), energy bills, |
| What about that freelancer who only worked 6 out of | | | | computer equipment, furniture, computer repairs and |
| the 8 hours you booked this week because she got | | | | upgrades... wow, fitting even just ONE extra body into |
| lost on her lunch hour... twice? Drive time is deprive | | | | the office scheme is more costly than you ever |
| time... from your business! | | | | imagined, huh? |
| Imagine if instead of sitting in traffic, your virtual | | | | Great news... a virtual copywriter incurs NO overhead |
| copywriter is sitting at her computer, churning out fresh | | | | costs because she's responsible for her own space, |
| marketing ideas for your company. So, what's it going | | | | equipment, utilities, long-distance, and everything else |
| to be: driving on the highway, or driving your business? | | | | that it takes to run a business successfully. |
| The choice is yours. | | | | So now that you know exactly what a virtual |
| Chit-chat time. | | | | copywriter is, plus all the extra expenses you WON'T |
| The new writer's coming in this week, great! Only | | | | incur once you hire one... what are you waiting for? |
| trouble is, your happy worker bees are a bit too fond | | | | Email and get to know the feeling of having a world |
| of friendly conversation. How many chit-chat hours do | | | | class virtual copywriter working to build your brand. |
| you think you've shelled out cash for over the life of | | | | Copyright 2006 Dina Giolitto. All rights reserved. |
| your business? | | | | |