| New mothers and women with young children are | | | | sales in addition to their own. This income structure |
| often torn. They desire to spend time at home with | | | | allows the recruiter to earn money even when she is |
| their children while they're young. They also want to | | | | not actively conducting her own parties or shows. |
| contribute to the household finances without sacrificing | | | | Direct marketing appeals to stay-at-home moms for a |
| time with the kids. Fortunately, direct marketing home | | | | number of reasons, including: |
| businesses allow stay-at-home moms the ability to do | | | | * The ability to maintain a flexible schedule. Women |
| both. It gives women the opportunity to create residual | | | | can host shows on days and at times that are |
| income and plan their schedules around family life. | | | | convenient. Many choose to work when their partners |
| Residual income typically refers to money that is | | | | are home and able to care for the children. |
| "leftover" after all of the monthly bills have been paid. | | | | * The ability to choose how many hours to work. |
| Stay-at-home mothers sometimes call this leftover | | | | Moms can decide whether to work just a few hours |
| income "mad money." Couples who commit to have | | | | or several every week. |
| one parent leave work to raise the children frequently | | | | * The ability to take time off easily. There's never a |
| do without extras and frills. Residual income becomes | | | | need to ask the boss for a personal day. Moms are |
| a scant luxury. Most of the monthly income is | | | | able to accommodate school breaks. Moms can also |
| consumed with groceries, mortgage and utility | | | | be available when events like soccer games or school |
| payments. | | | | concerts come up. |
| Perhaps this is one reason that the direct sales market | | | | * The social opportunities that direct marketing |
| has grown exponentially in the last 20 years. Two | | | | provides. Stay-at-home moms enjoy the chance to |
| decades ago just a handful of direct sales companies | | | | get out and be with other women while earning |
| existed. Today there are hundreds around the world. | | | | money. |
| Many of these companies were started by | | | | Women who find success in the direct marketing |
| enterprising moms who desired to create residual | | | | industry tend to report high job satisfaction. Many |
| income while raising families. | | | | continue on with their companies even after their kids |
| Most of these companies operate on a similar | | | | reach school age. Others return to the work force but |
| structure. Marketers are recruited to sell products | | | | continue direct marketing on the side because of the |
| through direct marketing. Direct marketing occurs | | | | increased potential to create residual income. |
| through home parties or shows and catalog and online | | | | Moms are often surprised to find that they exceed |
| sales. The marketer receives a percentage of the | | | | even their own income expectations. The right direct |
| total monthly retail sales for her efforts. | | | | marketing company can do more than just increase a |
| Marketers are usually encouraged to further increase | | | | family's bottom line. It can help develop stronger self |
| residual income opportunities by recruiting other | | | | confidence and independence. Moms report a deep |
| marketers. Marketers who recruit a team of people | | | | sense of empowerment by the ability to create |
| under them begin earning a percentage of their team's | | | | residual income through direct marketing. |