| A long new summer season approaches, allowing us | | | | inspiration and you view the summer months with a |
| to leave the days of grey and cold behind. Summer | | | | certain level of dismay, do what any good marketer |
| can mean long stretches without widely celebrated | | | | does. Make your own holiday or reason to celebrate! |
| holidays, though. When holidays roll around, the | | | | Summer can still be a great opportunity for corporate |
| opportunity for corporate gifts and promotional | | | | gift giving, and if you don't already have summer office |
| products are obvious. When those special days are | | | | picnics of some kind you might want to consider it. If |
| scarce, it might not be clear what to do. Opportunity | | | | your busy season is the warm summer season, |
| never stops knocking, though, and there are plenty of | | | | especially, a get-together out in the sun giving away |
| doors to open if you put your mind to it. | | | | some promotional product goodies every once in a |
| The sunlight that summer brings is great for many of | | | | while will help keep everyone on target and happy. |
| reasons, including marketing ones. These days there | | | | Just as sunglasses and SPF lotions protect directly |
| seems to be a SPF rating on just about any kind of | | | | from the sun, there are plenty of promotional items to |
| summer promotional product. Lip balms and lotions with | | | | help manage the heat. Small spray bottles that can |
| a high SPF meet the needs of clients during the hot | | | | shoot a fine and refreshing mist are great, especially if |
| months and should see some frequent use as a result. | | | | someone is in the heat without ready access to air |
| Toss them a few moisturizing spray bottles, while | | | | conditioning. Portal promotional fans are great, and if |
| you're at it. Your company logo will be there in front of | | | | you can combine the two all the better. You might |
| them every time they use your products to protect | | | | even consider water bottles in some cases. Help |
| themselves from the harsh sun. | | | | people keep their food cool with a cooler, even! |
| There are other promotional summer products out | | | | Consider taking advantage of the general increase of |
| there that have a heavy focus on the summer | | | | outdoor activities people participate in when it's sunny |
| season, but aren't quite as nice from a promotional | | | | and warm. It isn't really possible to count the number of |
| perspective. These less than ideal products tend to not | | | | sports related promotional products out there, whether |
| have a lot of room for imprinting, no matter how useful | | | | you want to cover the big national sports or aim your |
| they may be. Sunglasses might be even more useful | | | | giveaways at the more local level. From baseball caps |
| than lotions (and even have all-year appeal) but there | | | | to beach towels, everything you can think of is most |
| is a trade off in imprint space. Unless you go with | | | | likely out there as a promotional product. |
| unnecessarily thick ear pieces you just won't have | | | | Be proactive about promotional products, and you'll be |
| much room to use. Your company logo wouldn't be | | | | able to find a way to promote yourself. Make sure you |
| visible to the wearer, and a little too small to be useful | | | | continue to expand your horizons and avoid getting |
| advertising to anyone they happen to be hanging out | | | | stuck in a marketing rut! There are countless items |
| with. In this example you'd need to compliment them | | | | there for you to use, and as long as you use the right |
| with an additional promotional product like a sunglasses | | | | ones for the right things, you'll be experiencing the rush |
| holder or clip. | | | | of success! |
| If you tend to lean heavily on holidays for marketing | | | | |