Organizational Culture Change: Is It Really Worth the Effort?

Much has been written about changing organizationalchanges that succeed only do so after a frustrating
culture. It's an exciting topic because of the enormousuphill-battle against the status quo. We know that
potential benefits derived from changing anpowerful organizational members have a vested
organization's culture. While exciting because of itsinterest in maintaining the status quo.
enormous potential, attempting to change organizationalSo, my question to you is this: Should an organization
culture can lead to enormous frustration.spend its limited resources (time, energy, and money)
It is important to understand how deeply the roots ofto change the organization's culture? My answer is
organizational culture go. Organizational culture is"yes." Let me explain.
rooted in the shared tacit assumptions of theOrganizational culture change is necessary to support
organization. These tacit beliefs drive behavioralmost all organizational change efforts (strategic,
throughout the organization.structural, or process). Organizational change efforts
Edgar Schein believes organizational culture provideswill fail if organizational culture remains fundamentally
members of the organization "stability, consistency, andthe same. The effectiveness of organizational change
meaning." The change agent who threatens thoseefforts requires embedding improvement strategies in
three things will surely meet strong resistance.the organizational culture.
Schreyoegg, Oechsler, and Waechter (three GermanChanges in procedures remain superficial and
researchers) believe organizational culture providesshort-lived unless there are fundamental changes in
members with a worldview: how to perceive, how tovalues, ways of thinking, and approaches to problem
conceptualize, and how to make decisions.solving. The resisting forces will simply renew their
In my book, "Strategic Organizational Change," Iefforts to re-establish the old status quo.
offered six reasons for organizational culture'sCameron and Quinn bluntly state, "The status quo will
stubborn resistance to change:prevail. We repeat! Without culture change, there is little
1. it is implicit rather than explicithope of enduring improvement in organizational
2. it is woven into everyday practiceperformance."
3. it leads to uniform thinking and behaviorCameron and Quinn offer the following hints for
4. it is historically rootedchange agents:
5. it guides all decision making1. Find something easy to change first.
6. it is used to socialize newcomers2. Build coalitions of supporters.
The main reason changing organizational culture is so3. Set targets for incremental completions.
difficult is that it resides in the dark, unexamined4. Share information/reduce rumors.
recesses of the corporate mind. The unexamined5. Define how results will be measured.
assumptions that make up the organizational culture6. Reward desired behaviors.
have not been questioned in years.Organizational cultural change can be slow and
We know that most organizational culture changefrustrating, but the benefits can include dramatically
efforts fail. We know that organizational cultureimproved organizational performance.