Setting and Deploying Objectives

Deploying objectives in a department- Increased profit margin
Objective setting is a vital part of appraising and- Reduced expenses
managing employees. Both managers andThen you will need to consider the key elements which
subordinates should be aware of what the objectivesshow how the objectives will be achieved and what
are for the current period as well as be working onchanges in behaviour or action is needed to deliver
new draft objectives for the next period prior tothem. Try to ensure that the objectives represent
discussing them during a future appraisal meeting -clear business related targets that contribute to your
where objectives for the forthcoming period can beorganization's success. Wherever possible the
documented and agreed.objectives should be SMART - Specific, Measurable,
How to set objectives:Achievable, Realistic and Time bound. Qualitative
A Manager will have her own set of businessmeasures are also good and achievement can be
objectives and it is the responsibilities of staff toconfirmed from interviewing customers for example or
support her in achieving these. Staff should make sureby discussing performance with peers. The important
that their manager communicates the objectives to thepoint is to come up with an approach that enables in a
team and from this they should then be able to defineclear way to demonstrate that you have by your
their own goals contributing towards the overall team'saction achieved the set goals.
success.Sample Business Objectives at staff level:
The first task is to identify the results that you as a- Ten new customers at an average contract value of
staffer are responsible for achieving rather than thewill be signed in the next quarter
actual work activity leading to those results. Where- Sales of $100,000 of extra service revenue in the
possible attempt to quantify or include a definitefinancial year from additional requirements
assessment point like a sign-off when successful- To reduce in the number of calls on the call queue
completion occurs.outstanding by more than 5 days by 50% in three
The following are examples of possible requiredmonths.
results:- To respond to a request for change within 5 working
- Project delivered on or under time and within budgetdays from receipt of documented change note.
- The delivered signed of business case of the project- Increase the hit rate on customer enquiries to closed
- Reduced operating costs of the departmentdeal to 25% of all leads in one year.
- New sales at the required margin- To score 'satisfied' to 'very satisfied' in all post
- Reduced call stack on the service deskproject assessments in the year.
- Improved service levels- To complete all invoicing to customers by 5 days
- Positive feedback from customersafter the month end close.