| Finding one would be a really tall order. I was a | | | | (12) Able to work without constant supervision. |
| salesman for over 30 years and so I’m | | | | (13) Available to the customer whenever they are |
| speaking from experience. I was pretty good but | | | | needed. |
| nowhere near perfect. I could imagine what it would | | | | (14) Able to present clear, concise, and reliable |
| take, though. He or she would have to have certain | | | | information. |
| qualities, which I will list. Then I’ll tell you how to | | | | (15) Selling without complaining about the company or |
| find one. They should be: | | | | conditions. |
| (1) Very knowledgeable about the product or service. | | | | (16) Willing to stay with the company until they are no |
| (2) Able to explain all the features/benefits whenever | | | | longer required. |
| consulted. | | | | (17) One with a proven track record of excellent |
| (3) Professional and believable. | | | | service over a long period. |
| (4) Loyal and trustworthy. | | | | Imagine such a sales person that could be retained for |
| (5) Willing to work 24/7, 365 days a year. | | | | a nominal fee and never ask for a raise, other than to |
| (6) Able to work for a reasonable wage. | | | | match the cost of living. Where do you begin to track |
| (7) Willing to compete on a level playing field for | | | | that perfect salesperson down? You already have. |
| business. | | | | They actually live inside every person’s home |
| (8) Capable of changing with the business demands, | | | | or office. |
| as needed. | | | | You know that reference directory with all the listings |
| (9) Able to sell without feeling stressed or worry about | | | | for local businesses in the area: the one printed on the |
| the process. | | | | yellow paper? Ah, by now, you’ve guessed |
| (10) Illness free, without missing work for sick days. | | | | who they are. Maybe you’ll appreciate one the |
| (11) Not requiring any additional benefits, like health or | | | | next time you read a Yellow Page ad, the |
| pension plans. | | | | ‘perfect’ salesman. |